Live smart, choose minimal

In recent years, Argo Brands has identified a major shift in the marketplace towards a very minimal and modern aesthetic. With the emergence of social media platforms like TikTok, we are seeing more and more of the ‘viral products’ trend that places emphasis on a ‘fast fashion’ type of model.

The upcoming generation appears to be leaning towards minimalism, favoring simplicity, portability, and multifunctionality over intricate details. Many young adults are embracing a nomadic lifestyle, valuing experiences over material possessions. This shift in mindset reflects a preference for a more streamlined way of living.

Kitchen as the heart of your home

The July Home brand is a direct response to the lifestyle shift of our up and coming generation. Our mission is to evoke the memory and comfort of a warm summer day, the sun shining through your kitchen window, spilling over the countertops and kitchen island, as you, just a young child, run over to your parents to break eggs into a big bowl as you assist in making a delicious pie or cake.

We want to help you make your kitchen the heart and soul of your home, the room that brings your entire family together to create lasting, beautiful memories you can look back on and share for years to come. With a nod to the past and look to the future, we reimagine some classic kitchen essentials, bringing them into the modern world.

Evolve & grow with us

The creatives at July Home pride themselves in offering advanced technology in all products at an affordable price, making quality items accessible to all, allowing for a push towards modernization that does not break the bank.

Continue following along the July Home journey as we continue to evolve, growing our youngest brand to perfectly support your evolving lifestyle.

See July Home in Action